THE FACT that Microsoft is airing primetime television advertisements to promote its Internet Explorer 8 web browser says more than bragging by its competitors ever could.
Years of security threats regarding Internet Explorer and innovation by more nimble rivals have given the iconic browser a bad reputation and shrinking market share, both of which Microsoft is now trying to reverse. Just a few years ago this kind of push was unnecessary. As late as 2004 the blue “e” was a standard feature on almost all PC and Mac desktops. For many users it signified “the internet” as opposed to an application of any kind.
However, 2004 was also the year that Mozilla launched its alternative Firefox browser, rekindling competition that had not existed in the market for years. Read More
Courtesy: Irish Times
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