Thursday, May 13, 2010

Dublin social media firm raises €500k

Dublin-based social media agency Simply Zesty has just announced news of a €500,000 investment from The Oxford Research Agency (TORA) for a minority stake in the firm.

Celebrating its one-year anniversary earlier this week, the investment now values the social media company at €1m. With clients including Vodafone, Universal Pictures, Nokia and The Body Shop, Simply Zesty was co-founded by chef Niall Harbison and social media marketing consultant Lauren Fisher in May 2009. TORA is a long-standing market research agency founded in 1982, whose repertoire includes retail and shopper insight, social research and simulated test markets.

"This is a huge vote of confidence for our young company and we are delighted to be partnering up with such a well-established and reputable company," said co-founder Niall Harbison.shopper insight, social research and simulated test markets. Read More

Courtesy: Silicon Republic

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