Wednesday, May 26, 2010

Most Irish politicians to use social media for campaigning

MORE THAN three-quarters of Irish TDs plan to use social media tools in the next general election campaign, with Facebook overwhelmingly the favoured platform.

A new survey from PR firm Pembroke Communications found that 77 per cent of politicians said they would use these web-based tools to get their message out during the next hustings. Of the 48 TDs that responded to the phone and online survey, 96 per cent said they would use Facebook, 65 per cent said they planned to use Twitter, while half said they would use YouTube and blogs.

The survey found that fewer than one-third had used social networking tools in the 2007 general election.

The recent British election saw a large number of prospective MPs use web tools to communicate with voters. Read More

Courtesy: Irish Times

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