Micro-philanthropy could give real meaning to ‘social’ networking revolution.
In the next few weeks, CEOs of Irish businesses will receive a little card that will enable them to donate €5 to any cause of their choice, locally and globally. What they don’t realise just yet is this colourful little card could open a whole new dimension in terms of social networking, micro-philanthropy and empathy marketing, but also enabling that instant online payments of all sizes get to the charities and non-profits that need them most.
On a cold Friday night in Dublin, one of Ireland’s most accomplished tech entrepreneurs, Peter Conlon, surveys boxes of these cards piled in the corner of his office. He expresses his conviction that he has embarked on his most important start-up yet – one that has some of the world’s biggest brands and household names in technology taking note.
His social-networking site Ammado.com aims to harness the energy that the social-networking revolution – currently dominated by players Facebook, Bebo and MySpace – has brought about, and channel that energy into good causes worldwide. Read More
Courtesy: Silicon Republic
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