Online research panels and social communities were firmly on the agenda at the ESOMAR Panel Research 2008 conference, which was held recently in Dublin, and was attended by more than 200 delegates from 30 countries.
The whole future direction of panels was questioned, with the programme committee chair, Niels Schillewaert (pictured), of the opinion that classic access panels are currently overheated. “Opportunities lie in the evolution towards a combination of high-quality, dedicated (eg branded, in-house) panels, and sourcing new platforms that rely and embed the web’s newest semantic developments (eg social media),” he said. “The future of the market research industry needs to embrace collaboration and connections between end-users, agencies and participants.” Read More
Courtesy: Silicon Republic
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