Google is planning to enter the casual video gaming market, while subsidiary YouTube has revealed plans to sell music, films and games online through alliances with Amazon.com and Apple’s iTunes store.
This morning, in what may be one of the most strategic moves out of the Googleplex this year, Google has updated its AdSense advertising platform to incorporate the massive market for online casual gaming, a move that no doubt will feed into mobile too.
It said that over 25pc of internet users worldwide play online games, which amounts to over 200 million people. Read More
Courtesy: Silicon Republic
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