Tuesday, July 13, 2010

Irish firms reap benefits of being social

Social networking has become a mainstream business tool in Ireland with fully 40% of businesses having successfully used social networks to win new business, reveals a new global survey commissioned by global workspace solutions provider Regus.

In Ireland, 41% of companies said they planned to devote a proportion of their marketing budget to social networking activities by the end of 2010.

48% of respondents in Ireland used social networking to keep in touch with contacts, slightly below the global average (of 58%).

48% of respondents declared that the main usefulness of social networks was the possibility of managing and connecting to customer groups (globally 51%) and 53% use social networks to find important business information. Read More

Courtesy: RTE News

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