Facebook users whose friends have a penchant for pizza could find themselves cashing in with the launch of a new advertising tool.Social networkers who add the new Domino's Pizza advert to their profile or blog will earn a cash reward every time one of their contacts clicks on it to place an order.
How much they earn will depend on how much their friends spend - each sale will generate a revenue of 0.5% of the order value. An order of a large Pepperoni Passion pizza for £16.99 would therefore pay out 8.5p. Dan Clays of digital agency BLM Quantum, which launched the tool for Domino's, said it was an extension of affiliate marketing, in which a third party is rewarded for advertising on behalf of a firm. Read More
Courtesy: RTE News
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