Yahoo! and Microsoft have announced their much anticipated agreement to work together on internet search and advertising, in a move to challenge Google’s dominance in this area.
Microsoft CEO, Steve Ballmer, said the 10-year partnership would provide choice, better value, and more search innovation for consumers, advertisers and publishers.
Under the deal, Microsoft will power Yahoo! search while the latter will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.
According to the two companies, the deal will accelerate innovation by combining their “complementary strengths and search platforms into a market competitor with the scale to fuel sustained development in search and search advertising. Users will find what they care about faster and with more personal relevance. Microsoft’s competitive search platforms will lead to more value for advertisers, better results for web publishers, and increased innovation and efficiency across the internet.”Read More
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