Irish-based online businesses targeting new parents are plentiful on the web and many are operating in the e-commerce arena. Indications are that such operations will not suffer as much as other industries this year.
Aileen O’Toole, managing director of AMAS, a consultancy specialising in online channels, notes that demographically, parents fit into the category of people who buy most online.
“As parents are time-poor, it’s logical to assume they’re more likely than the general population to buy online. First-time parents in particular are thirsty for any kind of information, as they’re in unchartered territory.
“Traditionally, new parents bought every book they could and drew on the experience of a network of people who have been there before. A lot of that type of activity has transferred online. Read More
Courtesy: Silicon Republic
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment