Google is understood to be planning major changes in how it delivers advertising, including alterations to its AdWords system, and also developing mobile ads customised to location and preference. New research suggests that advertising in the social media landscape could hit US$7.3bn in 2013.
As Google celebrates its 10th anniversary this month, the company’s search business encapsulates hundreds of thousands of advertisers with millions of products and services.
A crucial aspect of this is the company’s AdWords business, which endeavours to ensure correct ad placement according to keywords following a Google search, so that ads are delivered to the right audience in a timely and measurable way. Read More
Courtesy: Silicon Republic
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